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Six ways to begin

Software product development, one sensible step at a time.

Six offers for six situations: from a first idea to a live product that needs stronger foundations. Not sure which one fits? The fitting room below takes three questions.

OFFER I

The Focused Pilot

One problem, one workflow, one release small enough to learn from.

Often from around $3,000Read more →
OFFER II

Prototype Review & Launch Sprint

Built something with AI? Keep what works, rebuild what won’t survive real users.

Agreed after the reviewRead more →
OFFER III

The First Release Build

A first release worth launching, on foundations you won’t replace in six months.

Scoped together after a first conversationRead more →
OFFER IV

The Product Strategy Session

Before building anything, make the key decisions. Ongoing CTO support if you need it.

Agreed in the first conversationRead more →
OFFER V

The Product Refinement Edit

Your product is live but stuck. Find what to remove, keep and improve.

Agreed after a first look at the productRead more →
OFFER VI

The Foundations Review

When the product creaks: a technical audit and a staged plan, without a big-bang rewrite.

Agreed after the audit scope is clearRead more →
The Fitting Room

Find your starting point.

Three small choices, like cloth, cut and finish. You’ll get a considered recommendation, not an artificial score.

Where are you today?
I · The cloth
What matters most first?
II · The cut
And what would you prioritise?
III · The finish
The Atelier’s note

Your note appears here once all three samples are chosen. 3 to go.

Your next conversation

Let’s see what your next idea deserves.

A 30-minute conversation. Bring the idea as it is. No technical specification required.

Book a conversationFind your starting point